The work of a good copywriter is often a bit invisible and therefore undervalued. But we wouldn’t be copywriters if our goal was to chase our own egos. Instead, the goal of a good copywriter is to capture the spirit of the company/organization as best as possible and produce copy that captures the attention of readers.
However, few people sit down at a white screen and just fill it with paragraphs that make sense. The writing itself is often a surprisingly small part of the copywriting craft. Even more surprising is the sheer amount of time it takes to switch between tabs. Before, during and after writing, copywriters have to use a lot of information that is not available in Word. So we are looking for ways to make our work easier, faster and better at the same time. And I think I have found a solution in the form of connecting additional monitors from MISURA
MISURA monitors allow you to triple the digital workspace of virtually any modern laptop. Simply connect 2 external monitors at once to your laptop using a USB-C cable and you can start working on a truly gigantic desktop in no time. You don’t have to sacrifice any of your own comfort or cut into available space. Each monitor can be individually rotated up to 235 degrees, so the monitors adapt to your needs, not the other way around
As copywriters know, they need the perfect environment for inspiration, and they can’t always find it in their living room. Fortunately, we quickly discovered that the MISURA monitors’ foldability makes them easy to carry anywhere with absolutely no hassle. When you head to a coworking space or even a coffee shop, you can fold the two extra monitors into your laptop bag and not even know about them on the way
I have a total of 3 monitors in front of me (original laptop screen + MISURA monitors). The main display for the copywriter is always bright, the word processor cursor must flash on it. However, this doesn’t mean that the secondary monitors then go blank. Notes and materials about the client or assignment are among the most important tools for the copywriter. These can take various forms, from a text document to a YouTube video. Either way, it’s very hard to fully focus on the text when you have to constantly jump between tabs. These problems disappear immediately with MISURA monitors
Also very useful for a copywriter’s work are various Internet tools and services that help you find synonyms or correct stylistic errors (no one is really perfect)
The extra monitors have also been great for us when editing already finished texts. The original texts stayed on the main screen and the MISURA monitors filled up with grammar tools and client feedback. A perfect overview that cannot be achieved when working with a single monitor
The MISURA monitors clearly surprised me with their versatility and flexibility. Immediately after setting up the extra screens, you get the feeling that you cannot possibly fill such a large area. But the opposite is true. Instead of an endless number of tabs, MISURA monitors have allowed me to spread my work out elegantly and find the perfect peace of mind needed to create really high-quality texts.
